About Wrelik
Strangely named software for extremely familiar problems.
Our whole deal
We make software for people who have better things to do than organize software.
Real life is not a spreadsheet. Ideas show up at the worst possible time, business information gets scattered across five tools, and the recipe you want is trapped somewhere around minute seven of a video.
Most software responds by giving you more work: choose a folder, add tags, fill out another form. We thought the software should be doing more of that work. So we built Wrelik, a home for focused AI-powered products that take messy input and help turn it into something useful.
The naming thing
Why are all the names a little unusual?
Because the problems are familiar, but the usual answers are not good enough. Start with a word people know, remove what gets in the way, give it a little personality, and make it easier to remember. That is how you get Wrelik, Deelrx, Klutr, and Sporkd.
Deelrx
Sounds like: Dealers
It looks distinctive, but says exactly who it is for: the operators running the whole show.
Klutr
Sounds like: Clutter
You bring the clutter. Klutr helps sort it without throwing away the sparks worth keeping.
Sporkd
Sounds like: Sporked
The video went in. The usable recipe came out. It got Sporkd.
Curious
We start with the annoying part everyone else learned to tolerate.
Clear
Useful beats impressive. Especially when AI is involved.
Human
The software does the sorting. People keep the judgment.