Lee White founded Wrelik and builds its four focused products: Deelrx for retail operations, Klutr for capture-first thinking, Sporkd for turning cooking videos into usable recipes, and Kouchd for coordinating shared stays.
The work starts with a recurring frustration: people should not have to organize themselves around software before the software becomes useful. Wrelik products are designed to carry more of that surrounding work while keeping important choices visible, correctable, and under human control.